ConcePTION toolkit for designing communication campaigns

How-to guide to develop communication campaigns to stimulate reporting of medicine use in pregnancy & breastfeeding

How can we stimulate reporting of medicine use in pregnancy & breastfeeding? We have developed a step-by-step guide for developing communications campaigns to stimulate reporting of medicine use during pregnancy and breastfeeding. The toolkit provides hands-on guidance for TIS-centres, health authorities and other stakeholders to support them in setting up their local, tailored campaigns.

The toolkit includes some general recommendations for how to to develop push-pull strategies and value propositions to support targeted communications that makes the toolkit useful also for delivering other messages. We are offering a step-by-step guide to tailor example messages into digital and print communications and social media campaigns.  The toolkit also includes adaptable and affordable materials for digital and print communications and social media campaigns, that can be tailored to your local context and language. The toolkit was developed with support from communications specialists, and builds on two pilot campaigns for the Bumps registry in the UK, and Pharmacovigilance Lareb in the Netherlands. To support toolkit users, we are also offering training on how to design digital campaigns, covering some of the basics for digital communications. 

Download the toolkit: Willemen, Marjolein, Adamson, Elizabeth, Stephens, Sally, Oliver, Alison, Kant, Agnes, Nörby, Ulrika, Douarin, Ludivine, Fernow, Josepine, Tcherny-Lessenot, Stéphanie, Steel, Michael, Berlin, Maya, Harnik, Helena, Honorato-Rzeszewics, Talita, Holm, Anna, Ljungberg, Marika, & Niklson, Ida. (2023). ConcePTION: Toolkit to stimulate reporting and participation in studies/registries for pregnant and breastfeeding women. Zenodo.

Download the social media toolbox: Holm, Anna, & Fernow, Josepine. (2022). ConcePTION social media toolbox for Twitter, Facebook, Instagram & LinkedIn. Zenodo.

The ConcePTION toolkit

In this presentation, Marjolein Willemen, Medical Policy and External Collaborations Lead, Novartis Pharma, introduces the different parts of the toolkit. The toolkit was developed with the support of communication professionals in the ConcePTION project and builds on the experience from pilot campaigns in the Netherlands (LAREB) and United Kingdom (UKTIS). It will allow organisations with limited resources to design communication campaigns, based on good practice!

Designing digital communication campaigns

In this presentation, Josepine Fernow, communications strategist from Uppsala University, presents some of the basics for designing digital campaigns. This is part of a toolkit that offers a stepwise approach to develop targeted communication campaigns and materials for different audiences and tailored to the local context.

Best Use of Medicines in Pregnancy (Bumps) Registry

In this presentation, Sally Stephens (UK Teratology Information Service, Newcastle upon Tyne Hospitals NHS Foundation Trust, Newcastle upon Tyne, UK; Institute of Health and Society, Newcastle University, Newcastle upon Tyne, UK) presents the UKTIS campaign in the UK to pass on information about BUMPs (Best Use of Medicines in Pregnancy) to their patients and encourage women to record their pregnancies on the system.

Pharmacovigilance Lareb – Experiences from the Netherlands

In this presentation from 15 March 2023, Agnes Kant, Director of the Netherlands Pharmacovigilance Lareb, sharing the findings and lessons learned from a campaign organised by Pharmacovigilance Lareb, a TIS-Centre based in the Netherlands. The campaign was designed to increase reporting of medicine exposure during pregnancy.